I have read story after story that Bodog is leaving the U.S. market. The stories spin the report as yet another website giving up and walking away from the U.S. That simply is not the case with Bodog.
In 2007 Morris Mohawk Gaming Group took over the North American Bodog brand. Morris Mohawk Gaming Group is licensed by the Kahnawake Gaming Commission. The licensing agreement between Bodog and Morris Mohawk Gaming Group ends at the end of 2011. Bodog recently became the first gaming company to receive a remote and non-remote gaming license granted by the UK Gambling Commission. This license will be required in 2012.
It is no coincidence that Bodog wants its brand out of the U.S. market. If they want to be considered legitimate in the eyes of regulated markets they must shed the market that arguably got them to the status that they enjoy now, a world leader in online gaming.
After the licensing agreement ends between Bodog and Morris Mohawk Gaming Group it seems widely accepted that Morris Mohawk Gaming Group will open a skin on the Bodog Network that accepts U.S. players. U.S. players will be moved to that platform and beyond seeing a different logo and going to a different domain nothing will change for U.S. players. Rebecca Liggero had this to say about the situation:
This decision was made because of the UK license- Bodog Brand wants to detach the UK gaming license from any US exposure. MMGG (the US facing bodog brand licensee) has a lot of experience with the US market and will continue to offer services to US players, just under a new name. MMGG is rebranding, that’s it!
There is no need to panic here. This is an orderly, planned move that will benefit Bodog in the long run without hurting players or affiliates. The only issue I see for the remainder of 2011 is a lack of Bodog marketing to U.S. players which could hurt their name recognition. In the long run that will make no difference.
Keep promoting Bodog and whatever the new brand becomes. It looks like they are a safe bet.